Digital Media Marketing | What is it?

We humans have a perpetual tendency to evolve as we advance through ages. Specifically, in this last generation we witnessed the domination of the technology age which has transitioned into the digital age. As business students and owners, to survive we must adapt. The latest shift in the industry is digital media marketing. 

Before the internet became the equivalent of oxygen for survival, marketing was done through various means. Fliers, advertisements, and word of mouth were very common techniques that reached the majority of people in your local community. However, the internet has expanded the definition of that ‘local community’ to encompass anyone in the world who is online.

Digital media marketing means having your company’s advertising platform being delivered directly to your intended target market. They will see your company’s name, your product and your ads on their smartphones, laptops and tablets. One of the major benefits is that the campaigns can be changed with just a few buttons, and those changes will be broadcasted to your audience immediately.

A key aspect of digital media marketing to keep in mind is the idea of personalization. (Morrison, 2015) Using information about the consumer, companies are now designing targeted ads to consumers in ways that will attract them as an individual rather than creating a blanket advertisement for anyone. Also it recognizes what services and products people are searching for and can give them specific ads for those items. This will be discussed more in depth in a future post.

Marketing has evolved just like everything else. We used to throw a massive fishnet and hoped to catch as many as possible. Now, it’s become an art of perfecting individual nets for each fish based off their size and speed. To learn more about digital media marketing, stay tuned for more posts and participate in the comments and discussions below!