According
to 2016 figures, the average adult checks their phone 30 times a day, and the
average millennial checks their phone more than 150 times a day. (Staff, 2016) Ask yourself. How many
times do you scroll through Facebook? Read on Twitter? Browse Instagram? Pin on
Pinterest? The average person spends almost a total of 5 years and 4 months of
their life on social media. (Asano, 2017)
The amount of time people are spending on
social media is increasing, especially as we see an increase in the thriving
digital marketplace. What does that mean for social media marketing? Gone are
the days of handing out fliers, mailing out surveys and asking people to fill
out paper reviews. The new world thrives on online marketing. The majority of
time spent online is on a mobile device, and that accounts to about 60% time
spent on social media. (Asano, 2017)
Social Media marketing is one of the most
effective tools in delivering ads. Have you ever scrolled through online
websites for accessories, flights or clothing, and then noticed the ads that
appear on the sides of Facebook when you log in afterwards? Those are tools
companies use to deliver their ads.
No one writes business reviews or comments
on paper anymore. Creating an online page is essentially the new version of
reviews. The number of people that follow your page or like your page is
correlated to how people view the perception of your company. Marketing analytics
can identify through the use of location-based tools where you are and what
companies are close to your vicinity. That’s why when you visit a new city,
your Facebook home page will welcome you and invite you to visit attractions
close-by. That’s due to an effective technique called geo-targeting; a marketing
technique businesses use to customize their ads for their products or services
to specific markets based on the geographic location. (Canada, 2014)
Update your business page today using tools
and analytics to get to your preferred audience! If you already have a business
page and have any tips or comments, let readers know by commenting below!
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