 |
| goo.gl/UPj6Jq |
A digital marketing campaign consists of
many components. The primary source of information about your company to the
consumer is your website. This is where they will discover who you are, and
what your product is. However, just viewing the front page isn’t enough to
convert someone into a consumer. Thus, a marketing specialist would take a
deeper look at the number of people who land on your page and what they do
afterwards. What is their level of interactivity on the website? How much time
do they spend? What parts of the website are most often viewed? The ones that
have less views, or pages that people spend less time on, are something that
need to be optimized according to your target audience. What is the ratio of
people adding items to a shopping cart compared to the number of people who
actually complete the transaction?
Another important aspect of a campaign is
advertising through emails. Using similar metrics as stated above, the
marketing specialist can determine how useful a certain campaign is, and then
tailor the next one further to increase activity and sales. Some sample
statistics that should be analyzed are the number of people that open a link to
a sale you’re having, how many people just delete your emails or classify them
as spam, and how many people are purchasing as a result of a promo code or sale
delivered to them through email.
Apart from just activity, the most crucial
statistics to look at are your demographics. What demographic of people are you
most appealing to, and which demographic the majority of your sales can be
attributed to? Once that is determined, you can further plan better ways to
attract more people in that demographic and keep the current customers coming
back for more.
This is just the tip of the iceberg. I
encourage you to educate yourself more on the topic, and share anything new you
learn in the comments to benefit the rest of the community as well!
No comments:
Post a Comment